Tourism Trailblazer

Below is the criteria for Tourism Trailblazer category:

1. Innovation (25%)

• Develops or implements creative tourism products, experiences, or business models.
• Utilizes technology, culture, or design to enhance visitor engagement and satisfaction.
• Demonstrates originality in promoting destinations, tourism services, or sustainable travel initiatives.

2. Impact (25%)

• Achieves measurable results such as increased visitor numbers, economic benefits, or improved community livelihoods.
• Contributes to environmental sustainability, heritage preservation, or cultural appreciation.
• Enhances the global reputation and competitiveness of their destination or organization.

3. Leadership (25%)

• Exhibits strategic vision and leadership in shaping tourism policy, operations, or innovation.
• Fosters partnerships among government, community, and private stakeholders to strengthen tourism development.
• Advocates for responsible, inclusive, and ethical tourism practices.

4. Resilience (25%)

• Demonstrates adaptability in overcoming challenges such as global crises, climate issues, or market fluctuations.
• Sustains tourism growth and community engagement during periods of uncertainty or disruption.
• Maintains long-term commitment to excellence, sustainability, and innovation in the tourism sector.